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About

admittd was born out of a deeply personal hospital stay. In January 2025, founder Laura-Lee was admitted with a life threatening gallbladder condition; her bile duct was blocked, her liver enzymes skyrocketed, and she spent five days waiting for surgery. 

During that time, she relied on loved ones to bring her small comforts from home: a sweater, a phone charger, anything to make the experience bearable. Bearability wasn’t about the medical condition itself, but about surviving the hospital environment. It struck her that not everyone has the privilege of that kind of support. 

As a human-centred design engineer, Laura-Lee began cataloguing all the little ways the hospital experience could be improved: gowns that preserve modesty, clothing that works with IV lines, bedside setups that allow patients to charge their phones without stretching across the room. Her “room” was actually a converted hallway space: the lights never shut off, the staff worked around the clock, and her hallway roommate was loud and angry. It was a vivid reminder of how vulnerable and exposed patients can feel. 

admittd exists to transform those moments. It is about turning a difficult chapter into a source of connection, resilience, and dignity. 

A woman with curly, shoulder-length hair, smiling and sitting at a white marble table in front of a large window with a blurred view of trees outside. She is wearing a black top and a smartwatch on her left wrist.

Meet Laura-Lee

Founder

Laura-Lee is a seasoned strategist and entrepreneur with over two decades of experience spanning medtech innovation and venture development. A Calgary native, she spent 17 years in the United States building her entrepreneurial toolkit: leading multimillion-dollar initiatives, securing major investments, and shaping global commercialization strategies for some of the world’s most respected healthcare organizations.

Now repatriated to Canada and raising three children as a single mother, Laura-Lee blends unmatched clarity and heart into admittd. Her leadership combines corporate rigour with grassroots empathy, making her uniquely equipped to scale a social enterprise that is as operationally sound as it is socially impactful.

With a background in engineering, an MBA in strategy and marketing, and a track record of founding ventures that uplift others, Laura-Lee is the driving force behind admittd’s vision: a world where individuals feel supported and uplifted during vulnerable moments, creating a true community of care and compassion.

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Meet Our Collaborators

admittd works with a small, trusted group of collaborators who bring expertise in design, operations, patient experience, and community engagement.

Meet Kaleb

Kaleb plays a key role in shaping admittd’s visual identity and creative direction.

With experience in design, illustration, videography, and motion graphics, Kaleb blends technical skill with thoughtful storytelling. He translates complex ideas into visuals that are clear, cohesive, and emotionally grounded — reflecting the care at the heart of admittd.

Everything he creates, from graphics to motion pieces, supports the brand’s mission of dignity, compassion, and preparedness, helping admittd communicate with clarity and authenticity.

…and many others who help us design better experiences for patients and the people who love them.